In a recent episode of Austin Tech Connect, host Thom Singer interviews Sam Decker, a veteran of the Austin tech scene with nearly three decades of experience as an advisor, investor, and founder. Sam shares his journey from starting at Apple and working in Silicon Valley startups to joining Dell in 1999, where he transitioned into the Austin tech community. He reflects on his role as the founding CMO of Bazaarvoice, co-founding Mass Relevance, and establishing the Capital Factory.
Sam discusses the evolution of the Austin tech ecosystem, the importance of reducing risk in entrepreneurship, and his unique “GPS” (Goals, Problems, Solutions) operating system for business success. He also offers valuable advice for those looking to transition into or grow within the startup world, emphasizing the significance of clear communication, targeted networking, and problem-solving.
The interview wraps up with a discussion on Austin’s future in tech, the increasing diversity of the community, and the importance of building smaller, focused networks within the larger ecosystem. Sam also shares a fun side note about his involvement in the Texas Drift Academy, offering a special discount for listeners who reach out to him on LinkedIn.
Tune in to learn from Sam’s forward-thinking approach to business and his insights into navigating the dynamic tech landscape of Austin.