Sales and Marketing Management (SMM Connect) is hosting a webinar with Allan Schweyer and One10’s Richelle Suver. During this Sales and Marketing webinar, Allan Schweyer, the Incentive Research Foundation’s Chief Academic Advisor will present highlights and insights from the IRF’s new study, “The Psychology of Points.” Allan will discuss how participating in points programs increases employee engagement, intrinsic motivation, and identification with the organization. He will relate his findings to current workplace conditions and to foundational theories of human motivation to provide practical guidance on how to design and implement a successful points program.